What are you really protecting with cyber security?

What does your cyber security programme defend?

The answer is stuff!

Meaning all the valuable and critical data and processes, needed to run the business.

If you break this down you identify a series of confidential and sensitive information that you would not like your competitors to get hold of, because it would provide them with competitive advantage.

This can be data, processes, M&A information, profitability figures, customer lists, inventions, supplier details, research results both successful and unsuccessful. In other words…….

Trade Secrets

So lets play that back you have a cyber security programme.

That cyber security programme protects sensitive information that is better protected as trade secrets.

Trade Secret programme

In order to protect trade secrets you need a trade secret programme that identifies, values, classifies and protects these assets. Without a trade secrets programme you will struggle to defend your trade secrets from theft and persuade the court to grant you damages, lost earnings etc.

Training employees

As simple as it sounds the best immediate step you can take to defend your trade scetes is to train your employees to recognise trade secrets, understand the value to your business and defend them.

This is because the majority of trade secret losses are caused by employees, contractors and other insiders.

In summary

A Cyber Security Programme = a Trade Secret Programme

I am John Pryor making IP accessible and valuable for your business.

WEBSITE: https://exaltip.com

CONNECT WITH ME: EMAIL: john@exaltip.com

LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/ T

o book a meeting: https://calendly.com/john-ip/30min

https://www.youtube.com/@exaltip

https://www.youtube.com/@exaltip?sub_confirmation=1

JOHN PRYOR: I am a strategy consultant focussed on intellectual property and dedicated to supporting people and business to make the best use of all available IP to compete and win in the marketplace. My aims are to maximise people’s understanding and to help develop their skills, so that they can deploy IP in their business successfully and cost effectively, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.

ABOUT THE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

Please like, comment, share and subscribe. Please feel free to ask any questions in the comments.

#intellectualproperty, #JohnPryor, #patents, #brand, #innovation, #knowhow, #reputation, #tradesecrets, #patentbuying, #patentlicensing, #copyright, #trademark, #socialmedia, #brand, #sme, #socialmediainfluencers, #business, #intellectualproperty, #businessmanagement, #smb, #IPtraining, #businessstrategy, #yt:cc=on,