IP Strategy Protects 80% Of The Value Of Your Business
80% Of The Value Of Any Business Is Now Intangible Protected By Intellectual Property.
The IP Strategy Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities.
The IP Strategy protects and enhances the Brand, Reputation, Innovation, Creativity and Knowledge of the business.
IP Strategy underpins the corporate strategy and adjusts as the objectives develop over time.
IP Strategy is far more than just managing patents. Patents are important but less important than they were and a blended IP strategy including all IP rights, both registered and unregistered, supported by strong contracts is now the way to go.
The IP Strategy exists and is implemented throughout the business, it touches legal, technology, marketing, people, finance, information security and supply chain.
IP Strategy is a team sport and I work with some very excellent colleagues on these projects.
It is because of all of this that IP Strategy can be a puzzle but also a lot of fun.
I really enjoy IP strategy and am very pleased to have been recognised every year since 2009 by the excellent IAM magazine as one of World Leading IP Strategists.
I am John Pryor, making IP accessible and valuable for your business.
The Benefit of Hindsight UpfrontTM
WEBSITE: https://exaltip.com
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JOHN PRYOR: I am John Pryor, I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
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