How does intellectual property help business to grow?
The link between intellectual property and business growth is very clear.
McKinsey research says the top growth companies (growing at 20%) invest 2.6 x more in intangibles (protected by intellectual property) than low growers.
Intellectual Property can help a business to grow but investing time to work out the most effective and efficient ways to benefit from intellectual property is key.
The major step is to identify the competitive advantage of the business and then how best it can be protected using all the available intellectual property rights.
Intellectual Property can help a business to protect competitive advantage, defend market share and support growth.
It is more straightforward to do this earlier rather than trying to retrofit later.
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
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