Deliberate Trademark Infringement by Nike?

Deliberate Trademark Infringement by Nike?

Big Co knowingly infringes Small Co’s trademark expecting to go to court and win because it could outspend smaller Co?

This is what Judge Greenspan said in a trademark fight between Nike and a company called Lontex over the brand Cool Compression.

It is a strategy but not one that generates much goodwill.

Nike has fallen behind recently is this just another indication of a company requiring a change of leadership?

I am John Pryor, making IP accessible and valuable for your business.

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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

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