Beyond Patents: The Power of Trade Secrets in Competitive Markets.
Business has never been as fast paced and competitive.
Leading businesses are using new strategies to protect innovation and competitive advantage.
Whether you’re a business owner, head of R&D, or innovation manager, this webinar will provide you with the knowledge and tools to effectively protect your company’s most valuable information.
Whilst patents often steal the spotlight for protecting innovation, trade secrets offer a powerful and flexible alternative. In addition, trade secrets are important tools for protecting valuable commercial information and competitive edge.
This session will cover strategic advantages of trade secrets including:
What Is a Trade Secret?
Why Trade Secrets are the Fastest Growing IP right
Identifying and Securing Your Trade Secrets – you can’t protect what you don’t know
The Insider Risk to your Trade Secrets
Recent Legal Cases
To register for the webinar Thursday 19th December at 1:30pm UK:
I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.
Making IP accessible and valuable for your business.
WEBSITE: https://exaltip.com
CONNECT WITH ME: EMAIL: john@exaltip.com
BLOG: https://exaltip.com/blogs
LINKEDIN: https://www.linkedin.com/in/john-pryor-gb/
To book a meeting: Book time with John Pryor
Subscribe to my newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7133823443036205056
YouTube:
https://www.youtube.com/@exaltip
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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.
My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.
Book: The Innovation Handbook, 2nd Edition 2010. chapter: How to maximize the value of your intellectual property.
ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.
The Benefit of Hindsight UpfrontTM
Innovation Without IP Is Charity
IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.
Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind
A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions
IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities
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