Accountants Are Not Accounting for Your IP, But Investors Are.

There is no place in the accounts of any startup, where you can find the value of its intangible assets and intellectual property, that have been created by the business.

There is no place in the accounts of any company, where you can find the value of its intangible assets and intellectual property, that have been created by the business.  

D’oh!

That is to say the value is found in the intangible assets, rather than machines, factories, and equipment.

But we all know that the value of any startup is found in the ideas, R&D, brands, technology, content, data, code, process, customer relationships and human capital.

Similarly, you are very likely to have insurance for your computers, yet very unlikely to have insurance for your brand, code and data!

When you are raising capital will you just talk about your equipment or will you highlight your technology, code, brand and other intangible assets, where the vast majority of the value in your business will be found?

Give yourself the best shot why not capture all your intangible assets and IP and present your business in the best possible light?

Remember any investor worth talking to will want to know how deep and wide your moat is to prevent the insurgents from stealing your business, so why not make it easy for them?

Easy IP Audit. Contact me to get started.

I am John Pryor one of “The World’s Leading IP Strategists” and a pioneer in Trade Secrets strategies.

Making IP accessible and valuable for your business.

WEBSITE: https://exaltip.com

CONNECT WITH ME: EMAIL: john@exaltip.com

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I am a strategy consultant focussed on intellectual property and dedicated to helping people and business to make the best use of all available IP to compete and win in the marketplace.

My aim is to increase people’s understanding of Intellectual Property, so that they can successfully and cost effectively use it in their business, to help achieve a higher valuation.

Book: The Innovation Handbook, 2nd Edition 2010. chapter:  How to maximize the value of your intellectual property.

ABOUT MY YOUTUBE VIDEOS: In these videos I explain some of the most important aspects of intellectual property in ways that make it relevant and accessible to business people.

The Benefit of Hindsight Upfront^TM

Innovation Without IP Is Charity

IP Provides Defence From Unlicensed Offence Leads To Secure Revenue. The Best Defence Is A Good Offence.

Intellectual Property Is A Business Construct To Enable The Sharing Of Ideas And Other Creations Of The Mind

A Strong And Integrated IP Strategy Puts You On The Front Foot In All Commercial And Financial Interactions

IP Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities

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