IP due diligence worth a proper look?

Imagine buying a car company and not being able to sell the cars?

Even worse imagine having to explain to your board that yes you bought the car company but your biggest rival is now selling the cars!

It’s not that funny when your IP due diligence has failed to such an extent that you forgot to buy the trademarks.
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Sound far fetched? Well this truth happened to VW when they bought Rolls Royce cars at the turn of the millennium. 

Want to know why IP due diligence is really important on both the sell side and buy side and how you can increase value on both sides then give me a call.