Is your data more valuable than your patents and trademarks?
Or are your know-how and trade secrets more valuable? Data, trade secrets and know-how can be the fuel for competitive edge, especially in fast moving or knowledge intensive sector
The real issue is not customer data, it’s keeping the business competitive.
‘The data loss at Jaguar Land Rover is like being punched in the face and having your legs broken’. Prof Ciaran Martin the former boss of the National Cyber Security Ce
Ben & Jerry’s. More Than Just a Logo?
Brand equity It’s not just about recognition or market share—it can also be about values, and emotional connection. When your brand includes your name it matters more. When Ben
The Silent Inequity: How Society Marginalises People with Stage Four Cancer
Would You Employ Sir Chris Hoy? When Chris Hoy was diagnosed with stage four cancer he found that there was nothing in all his research that was positive about his condition. So he
Yes, I Have Trade Secrets, No I Can’t Defend Them
Most SMEs I speak to have trade secrets. They just don’t call them that. 💡 It’s the pricing algorithm you’ve fine-tuned over years.💡 The customer insights buried in you
AI Gold Rush and the Enormous Code Break
“Why settle for one six-figure job when you can have three?” AI Engineers are the Gold Rush Cowboys of Tech, jumping from one job to the other in return for enormous sign on bo
