Online Brand Protection Services
Your digital presence is crucial as online is where people start and finish their search for your business.
The online brand is too often neglected as it falls between responsibilities in legal / IP, IT and marketing, with the result that surveillance too often falls between the posts. Social media reputational risks are significant and due to the nature of social media negative content can have immediate, significant and long lasting impacts.
If you are selling products or services, it is important to actively manage the potential reputational risk and harm to your brand, caused by fake copies (or counterfeits) of your products or services.
It is so easy to create plausible fake websites that will mislead even a trained eye, so surveillance and monitoring is a must-have activity for all brands.
Online Brand Protection Services
The global business in counterfeit goods is $461 bn, (World Anti-Counterfeiting Day 8th June 2021). 4% of UK imports are fakes. The UK market in fake goods is now worth £9.3 billion.
Worryingly, almost 40% of fake goods identified and detained at European Borders have proved to be potentially dangerous to consumers. These include food and drink, medicines, electrical goods, and toys.
