IP Education and Training Services – develop an IP culture to increase value
You can study and qualify as an MBA from any business school in the US without having taken any courses on intellectual property!
This means most business leaders do not know enough about intellectual property to compete successfully in today’s intangible economy.
IP expert Donal O’Connell has recently conducted an extensive survey on the standard of IP education in business and these results show a comprehensive need for business IP education programmes.
In my experience, many businesspeople recognise intellectual property even if they don't use the correct terminology.
However, imagine the power unleashed if all your employees fully understood intellectual property and were able to go about their work creating, identifying, capturing, protecting, managing, and finally driving value for your business from your intellectual property.
As someone said in one of my sessions recently if we aren't able to recognise the value of our own intellectual property, how can we expect anyone else to?