Competitive Landscape Review

Understanding the IP competitive landscape can identify businesses who are in direct competition and determine the relative strength of their IP compared to yours, it can also identify those who may not be immediately obvious as competitors, for example, smaller fast-growth businesses and new entrants.

IP registration activity can be an early sign of intended product launches or business transactions.

Analyse filing trends in the selected technology areas, to identify technology hotspots and find white gaps.

Services we provide:

IP Competitive Landscape Review

Novelty search

Invalidity search

Freedom to operate

Clients Love

Dawn Elvin

Former Senior Vice President, Personal Health Care & General Manager Global Pharmacy at Procter & Gamble John is a highly accomplished insightful leader who leverages his extensive experience to identify and guide on how to make the most of company intellectual property. His interventions open up a wealth of strategic options providing significant growth opportunities.

Neil Court Johnson

John has played an invaluable role in assisting us to develop and implement a trade secrets programme, to identify and roll out IP best practice in process and systems - and has provided us with critical support regarding IP in real life business negotiations. I would strongly recommend John as a business partner.

Christine Jennings

I have worked with John for many years within the IP industry. He has an impressive ability to identify opportunities and turn these into commercial business deliverables.

Katie Gordon

I was very confused about what unregistered trademark and registered trademarks were, IP protection and simply how to protect my business and IP assets.

Brian Mwenda

“It is always a delight working with John. He has been an invaluable resource to our business as we build our intellectual property asset base. We have successfully received registration for trademarks and patents while following an IP strategy developed by John.

Harry Dunlop

“I was fortunate enough to work with John relatively early-on in my career and look back on that time extremely fondly. John is an exceptional and instinctive mentor and coach who always brings a wealth of business and IP experience to any situation with understanding and compassion.

Simon Webster

I thoroughly enjoyed working with John. We built two new products together, worked on challenging market and customer opportunities and had a great deal of fun along the way.

Colin Hunter

I have known John for many years and I value his logic, his structured thinking and his ability to make complex simple especially, not not only, in IP. Would recommend him highly as a strategic and thinking partner.

Christian Bunke

Exalt IP coached us on how to achieve amazing value for our IP assets when we sold the business and the IP separately