IP Business Strategy

Intellectual Property does not lead the business strategy, it supports, facilitates and protects the business strategy at all times.   

Since no strategy ‘survives contact with the enemy,’ intellectual property has got to be dynamic and responsive to the business strategy and needs.  

We help businesses to compete and win with IP: to protect their competitive advantage, market share and secret sauce using IP in the most effective way for their business goals.   

John Pryor - IP Expert

Businesses usually come to us with one of three problems:

Do not have the time or don’t know what to do 

  • Not sure how IP can help 
  • Unclear how IP can help Software; online; data; AI; digital; business 
  • Confused about the types of IP  

Been caught out 

  • Competitors stealing their trademark 
  • Ex partners / employees setting up in competition using their secrets  
  • Another was accused of patent infringement and ended up selling the business 

Exciting new growth opportunities 

  • New markets 
  • New countries 
  • New partnerships 

We can help you craft an IP business strategy that suits your business stage, goals, competitive landscape and budget.  

Our proven approach is in three stages: audit, workshop followed by a dynamic strategy to support and fortify your business strategy.  

Dawn Elvin

Former Senior Vice President, Personal Health Care & General Manager Global Pharmacy at Procter & Gamble John is a highly accomplished insightful leader who leverages his extensive experience to identify and guide on how to make the most of company intellectual property. His interventions open up a wealth of strategic options providing significant growth opportunities.

Neil Court Johnson

John has played an invaluable role in assisting us to develop and implement a trade secrets programme, to identify and roll out IP best practice in process and systems - and has provided us with critical support regarding IP in real life business negotiations. I would strongly recommend John as a business partner.

Christine Jennings

I have worked with John for many years within the IP industry. He has an impressive ability to identify opportunities and turn these into commercial business deliverables.

Katie Gordon

I was very confused about what unregistered trademark and registered trademarks were, IP protection and simply how to protect my business and IP assets.

Brian Mwenda

“It is always a delight working with John. He has been an invaluable resource to our business as we build our intellectual property asset base. We have successfully received registration for trademarks and patents while following an IP strategy developed by John.

Harry Dunlop

“I was fortunate enough to work with John relatively early-on in my career and look back on that time extremely fondly. John is an exceptional and instinctive mentor and coach who always brings a wealth of business and IP experience to any situation with understanding and compassion.

Simon Webster

I thoroughly enjoyed working with John. We built two new products together, worked on challenging market and customer opportunities and had a great deal of fun along the way.

Colin Hunter

I have known John for many years and I value his logic, his structured thinking and his ability to make complex simple especially, not not only, in IP. Would recommend him highly as a strategic and thinking partner.

Christian Bunke

Exalt IP coached us on how to achieve amazing value for our IP assets when we sold the business and the IP separately